The site you’re reading is itself a case study — the Website & presence tier of Work with me, applied to my own brand. From empty repository to a live, indexed, self-marketing site in four days of part-time work, with the agent fleet doing the building.
What shipped
- An editorial site, not a template — custom design system (typography, color, motion), portfolio, a blog with 20+ essays, research publications, and a press kit. Every page responsive, accessible, and fast by default: statically generated, no client framework.
- The whole boring layer — the plumbing most sites postpone forever,
live from launch week:
- analytics (privacy-friendly, no cookie banner)
- SEO and AI-search visibility: structured data, per-page social cards,
sitemap,
llms.txt, Search Console, IndexNow - email on the domain, with DMARC protecting it from spoofing
- a newsletter with double opt-in
- a booking link wired to a live calendar
The automation that keeps it cheap to run
The site maintains itself. Social-preview cards regenerate from frontmatter on every build — no design tool in the loop. New posts are emailed to subscribers automatically by a scheduled job that reads the repo, checks what was already sent, and ships anything new through the newsletter API. Search engines are pinged on deploy. Publishing a post is: write markdown, push.
Why it matters
Most personal and small-business sites are launched as brochures and die as brochures. This one is run as a product: instrumented, distributed, and compounding — and the same system that built it can build yours.